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Sunday 7 July 2013

@ paez pop up shop party


Last week, in between so many other pop up openings, I decided to visit the Paez pop up shop in the Rosa Luxemburg street. Luckily I went! I got to know most interesting people as well the brand in further detail. After long talks with the PR manager, the designer as well as other associates and friends of the brand, I am able to give the most positive feedback. 

Not only the atmosphere was chilled out and relaxed, as well as professional and welcoming, but the collections I saw, both for male and female were most persuading. In case you do not know the brand yet, I think those couple of words succumb a true impression. 

The Argentinian brand (established in 2006) was able to evolve a strong community in more than 30 countries until now. The idea came from only three people who decided to take the traditional idea further to allow young people to discover some older styles again. The motif of the brand is clear as you can see in the following photos as well as on the web page: Buena ambiente (good vibes). Colourful. Growing. Personally I am very impressed of the eclectic styles which look spontaneous, quirky and fortunately, the customer has the chance to decide between endlessly varied styles. I recommend you to have a look at the web page. My favourite ones are definitely the golden ones, the lady is wearing just below. Unfortunately I was not able to find them in the online shop yet, however, I will keep my eyes open! And so should you. Scroll down for more!

Some words of how you can imagine the atmosphere I hold in.














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